KICKSTARTER

Crowdfunding is constantly growing and changing the product world.
kickstarter.com is leading the way.

PROJECT DESCRIPTION

Kickstarter is the largest crowdfunding platform for creative projects worldwide. Founded in 2009 and still growing, it is looking for market share and awareness in the German market.

The goal was to create a strategy to increase awareness among the target audience and build long-term connections within the Kickstarter/crowdfunding community.

EVENTS AND GUERILLA TACTICS

Design Days · Film Night · Music Tour · Publishing Night · Lan Party

To achieve our goal, I designed 5 events based on the most popular categories and the new claim "It starts with you".

These events are designed to attract both creators and supporters. People have the opportunity to test products, meet the product developers & makers, experience projects on site and give backing in a direct way via QR codes.

An analog and exciting introduction to digital crowdfunding.

DESIGN DAYS - A series of exhibitions in museums where works of design and art can be viewed and crowdfunded directly.
Design Days
DESIGN DAYS - Direct support of the artist
DESIGN DAYS - Under the claim "It starts with you," visitors will find seemingly empty posters among the works. An indirect invitation to become active and realize one's own projects on kickstarter.com.
PUBLISHING NIGHT - A series of events for authors and publishers. You can listen to excerpts of the works from the creators in person and support the realization.
PUBLISHING - Guerilla action in the bookstore: Visitors find a number of books on display with the title "The story of your life" including a QR code. When you look inside, you find only blank pages, as an invitation to write your story and realize it with Kickstarter.

MUSIC TOUR - A series of events for musicians and their fans. Concerts are advertised in city magazines, with artists taking part and trying to get their new albums and music tracks off the ground via kickstarter.com.
MUSIC TOUR - Artists get their samples and creations on CD's to share with interested people.
MUSIC TOUR - Artist CD's
FILM NIGHT - Cinema events where filmmakers share clips of their works and "Behind the Scenes" insights.
LAN PARTY - Game developers offer demos of their works at the game fair.
LAN PARTY - At the end of the demo, the testers can directly decide whether the game should be developed further. If yes, they can directly support the developers.
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