PROJECT DESCRIPTION

BASF Internal — the EC Category Meetings are sales-oriented events for BASF employees within the finance department. Based on the theme "Impact", in reference to sales increasing measures, a logo was needed to promote the event internally.

IMPLEMENTATION

In terms of "impact," the design brief was to "associate the event with the impact of a comet."

I.I It was important to me that the logo appeared minimal and in accordance with BASF's corporate identity.

I.II Both the comet requirement and the revenue increase implied by the impact as the theme of the event should be visualized.