CLASSIFYD

PROJECT DESCRIPTION - MORE THAN JUST A VPN

What started as a relaunch for a pure VPN service evolved through market research and analysis into a repositioning including product development.

Digital dangers lurk around every corner on the Internet. Those who want to protect themselves from them use a VPN service, a real-time obfuscation for Internet traffic. In a world where privacy is becoming more and more uncertain and at the same time the Internet is becoming more and more important for daily life, it is not surprising that the market for VPNs is booming.

What made CLASSIFYD special was not the service itself, but the technology that made it possible. The team developed a mechanism that is unique, military-standard and as unbreachable as it gets. The technology allows it to be used not only in VPNs, but also in the encryption of individual files, digital hard drives and emails.

Through a market and target group analysis, we decided to completely reposition the product and show who they really are. Not a VPN provider in a saturated market, with relatively weak protection for users. But a cyber security agency with a wide range of individual services and decades of experience in the military and intelligence technology sector.