PROJECT DESCRIPTION

RESEARCH - CONCEPT - BRANDING & STRATEGY

CBD, or cannabidiol, is a naturally occurring chemical compound in the female hemp plant. Unlike the active ingredient THC, CBD is non-narcotic and versatile. CBD's benefits are described as sedative, analgesic, anti-inflammatory, and anti-spasmodic, and today it is a purely herbal alternative to conventional medicine. For humans and animals.

Weeazee aims to become one of the first national suppliers of CBD. They serve people and their animal friends, with the hope that life can be enjoyed together in a truly relaxed way.

My work with Weeazee began during their young formative stage. I was tasked with laying a foundation for future communication and strategy. My work included in-depth market and target audience analysis, creating marketing and communication concepts, building a brand including naming, positioning and strategy. Together we explored the vision, mission and values that Weeazee stands for and built a brand statement that the team can follow at any time.