{"id":8679,"date":"2021-10-07T20:13:37","date_gmt":"2021-10-07T18:13:37","guid":{"rendered":"http:\/\/olivernosal.com\/?post_type=portfolio&#038;p=8679"},"modified":"2021-10-16T19:30:33","modified_gmt":"2021-10-16T17:30:33","slug":"classifyd","status":"publish","type":"portfolio","link":"https:\/\/www.olivernosal.com\/en\/portfolio\/classifyd\/","title":{"rendered":"Classifyd"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item three-twelfths portable--six-twelfths lap--six-twelfths palm--six-twelfths top-no-padding bottom-no-padding\">\n<p class=\"p1\"><span class=\"s1 small-caption\" style=\"color: #ffffff;\">CLIENT<\/span><\/p>\n<p><span class=\"weight_light\">Classifyd.co <\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--four-twelfths lap--six-twelfths palm--six-twelfths top-no-padding bottom-no-padding\">\n<p class=\"p1\"><span class=\"s1 small-caption\" style=\"color: #ffffff;\">SCOPE OF WORK<\/span><\/p>\n<p><span class=\"weight_light\">Concept, research, branding &amp; brand strategy, naming, art direction<br>\n<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--auto palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item one-twelfth portable--three-twelfths lap--four-twelfths palm--four-twelfths top-small-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item ten-twelfths portable--nine-twelfths lap--one-whole palm--one-whole top-small-padding bottom-no-padding\">\n<div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px; margin: auto\"><figure id=\"attachment_8686\" aria-describedby=\"caption-attachment-8686\" style=\"padding-top:75%\" class=\"wp-caption aligncenter\"><noscript><img class=\"wp-image-8686 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8686 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"1920\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-300x225.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-1024x768.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-768x576.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-1536x1152.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-business-cards-2048x1536.jpg 2048w\"><figcaption id=\"caption-attachment-8686\" class=\"wp-caption-text\">Business Cards<\/figcaption><\/figure><\/div>\n<\/div>\n<div class=\"grid__item one-twelfth portable--three-twelfths lap--four-twelfths palm--four-twelfths top-small-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item two-twelfths portable--hide lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item four-twelfths portable--five-twelfths lap--ten-twelfths palm--one-whole top-no-padding bottom-no-padding\">\n<div class=\"lazyload-container ratio-enabled\" style=\"max-width:2500px\"><figure id=\"attachment_8758\" aria-describedby=\"caption-attachment-8758\" style=\"padding-top:75%\" class=\"wp-caption alignnone\"><noscript><img class=\"wp-image-8758 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8758 size-full lazyload ll\" alt=\"\" width=\"2500\" height=\"1875\" data-sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2.jpg 2500w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2-300x225.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2-1024x768.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2-768x576.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2-1536x1152.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-discovery-2-2048x1536.jpg 2048w\"><figcaption id=\"caption-attachment-8758\" class=\"wp-caption-text\">Logo Exploration<\/figcaption><\/figure><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item four-twelfths portable--five-twelfths lap--ten-twelfths palm--one-whole top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2500px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:75%\"><noscript><img class=\"alignnone wp-image-8755 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8755 size-full lazyload ll\" alt=\"\" width=\"2500\" height=\"1875\" data-sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1.jpg 2500w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1-300x225.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1-1024x768.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1-768x576.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1-1536x1152.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-subline-1-2048x1536.jpg 2048w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--hide lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item two-twelfths portable--hide lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item four-twelfths portable--five-twelfths lap--ten-twelfths palm--one-whole top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2500px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:75%\"><noscript><img class=\"alignnone size-full wp-image-8944 lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8944 lazyload ll\" alt=\"\" width=\"2500\" height=\"1875\" data-sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations.jpg 2500w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations-300x225.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations-1024x768.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations-768x576.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations-1536x1152.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-logo-variations-2048x1536.jpg 2048w\"><\/figure><\/div><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"grid__item four-twelfths portable--five-twelfths lap--ten-twelfths palm--one-whole top-no-padding bottom-no-padding\">\n<p class=\"p1\"><span class=\"s1 small-caption\" style=\"color: #ffffff;\">PROJECT DESCRIPTION - MORE THAN JUST A VPN<\/span><\/p>\n<h2><span class=\"type_second weight_regular\">What started as a relaunch for a pure VPN service evolved through market research and analysis into a repositioning including product development.<\/span><\/h2>\n<p>Digital dangers lurk around every corner on the Internet. Those who want to protect themselves from them use a VPN service, a real-time obfuscation for Internet traffic. In a world where privacy is becoming more and more uncertain and at the same time the Internet is becoming more and more important for daily life, it is not surprising that the market for VPNs is booming.<\/p>\n<p>What made CLASSIFYD special was not the service itself, but the technology that made it possible. The team developed a mechanism that is unique, military-standard and as unbreachable as it gets. The technology allows it to be used not only in VPNs, but also in the encryption of individual files, digital hard drives and emails.<\/p>\n<p>Through a market and target group analysis, we decided to completely reposition the product and show who they really are. Not a VPN provider in a saturated market, with relatively weak protection for users. But a cyber security agency with a wide range of individual services and decades of experience in the military and intelligence technology sector.<\/p>\n<p><span style=\"color: #575757;\">&nbsp;<\/span><\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--hide lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item eight-twelfths portable--nine-twelfths lap--one-whole palm--one-whole top-large-padding bottom-large-padding center\">\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1 type_second big-intro weight_lighter\" style=\"color: #ffffff;\">\"We ensure that private and sensitive data remains just that. Private.\"<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-large-padding full-width\">\n<div class=\"carousel artifact-slider arrows\"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:75%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-phone-scaled-720x540.jpg\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-phone-scaled-2440x1830.jpg 2440w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-phone-scaled-1860x1395.jpg 1860w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-phone-scaled-1240x930.jpg 1240w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-phone-scaled-720x540.jpg 720w\" title=\"classifyd-phone\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">APP<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:75.3515625%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-plasticbag-scaled-720x543.jpg\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-plasticbag-scaled-2440x1839.jpg 2440w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-plasticbag-scaled-1860x1402.jpg 1860w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-plasticbag-scaled-1240x934.jpg 1240w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-plasticbag-scaled-720x543.jpg 720w\" title=\"classifyd-plasticbag\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">AD<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:74.0625%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-usb-scaled-720x533.jpg\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-usb-scaled-2440x1807.jpg 2440w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-usb-scaled-1860x1378.jpg 1860w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-usb-scaled-1240x918.jpg 1240w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-usb-scaled-720x533.jpg 720w\" title=\"classifyd-usb\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">USB<\/p><\/div><\/div>\n<\/div>\n<div class=\"grid__item three-twelfths portable--hide lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item six-twelfths portable--five-twelfths lap--ten-twelfths palm--one-whole top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:66.6796875%\"><noscript><img class=\"alignnone size-full wp-image-8687 lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8687 lazyload ll\" alt=\"\" width=\"2560\" height=\"1707\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-300x200.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-1024x683.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-768x512.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-1536x1024.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/classifyd-facemask-2048x1365.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Konzept, Research, Branding &#038; Brand Strategy, Naming, Art Direction<\/p>","protected":false},"author":1,"featured_media":8687,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"class_list":["post-8679","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-art-direction-text","portfolio_category-brand-strategy-text","portfolio_category-branding-text","portfolio_category-consulting-text","portfolio_category-naming-text","portfolio_category-research-text"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Classifyd - olivernosal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olivernosal.com\/en\/portfolio\/classifyd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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