{"id":8774,"date":"2021-10-12T05:38:11","date_gmt":"2021-10-12T03:38:11","guid":{"rendered":"http:\/\/olivernosal.com\/?post_type=portfolio&#038;p=8774"},"modified":"2021-10-14T03:55:04","modified_gmt":"2021-10-14T01:55:04","slug":"weeazee","status":"publish","type":"portfolio","link":"https:\/\/www.olivernosal.com\/en\/portfolio\/weeazee\/","title":{"rendered":"Weeazee"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--one-whole top-no-padding bottom-no-padding center\">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:3001px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:62.4791736088%\"><noscript><img class=\"alignnone wp-image-8808 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8808 size-full lazyload ll\" alt=\"\" width=\"3001\" height=\"1875\" data-sizes=\"auto, (max-width: 3001px) 100vw, 3001px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy.png 3001w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy-300x187.png 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy-1024x640.png 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy-768x480.png 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy-1536x960.png 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-03-copy-2048x1280.png 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--eleven-twelfth lap--auto palm--auto top-large-padding bottom-large-padding center\">\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"type_second weight_normal\" style=\"text-decoration: underline;\"><span class=\"s1\">Vision<\/span><\/span><\/h4>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"weight_medium middle-intro\">\"We envision a world where humans and animals no longer have to suffer unnecessarily, but can enjoy life together.\"<\/span><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--hide palm--auto top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item five-twelfths portable--five-twelfths lap--one-whole palm--auto top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1260px; margin: auto\"><figure class=\"lazyload-container\" style=\"padding-top:129.206349206%\"><noscript><img class=\"aligncenter wp-image-8810 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-18-copy-e1634048588517.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8810 size-full lazyload ll\" alt=\"\" width=\"1260\" height=\"1628\" data-sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-18-copy-e1634048588517.png 1260w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-18-copy-e1634048588517-232x300.png 232w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-18-copy-e1634048588517-793x1024.png 793w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-18-copy-e1634048588517-768x992.png 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Weeazee-18-copy-e1634048588517-1189x1536.png 1189w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--auto lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item four-twelfths portable--auto lap--one-whole palm--one-whole top-large-padding bottom-no-padding\">\n<p class=\"p1\"><span class=\"s1 small-caption\" style=\"color: #ffffff;\">PROJECT DESCRIPTION<\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1 type_first\">RESEARCH - CONCEPT - BRANDING &amp; STRATEGY<\/span><\/h4>\n<p class=\"p1\">CBD, or cannabidiol, is a naturally occurring chemical compound in the female hemp plant. Unlike the active ingredient THC, CBD is non-narcotic and versatile. CBD's benefits are described as sedative, analgesic, anti-inflammatory, and anti-spasmodic, and today it is a purely herbal alternative to conventional medicine. For humans and animals.<\/p>\n<p class=\"p1\">Weeazee aims to become one of the first national suppliers of CBD. They serve people and their animal friends, with the hope that life can be enjoyed together in a truly relaxed way.<\/p>\n<p class=\"p1\">My work with Weeazee began during their young formative stage. I was tasked with laying a foundation for future communication and strategy. My work included in-depth market and target audience analysis, creating marketing and communication concepts, building a brand including naming, positioning and strategy. Together we explored the vision, mission and values that Weeazee stands for and built a brand statement that the team can follow at any time.<\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--eleven-twelfth lap--auto palm--auto top-large-padding bottom-large-padding center\">\n<h4 class=\"p1\" style=\"text-align: center;\"><span class=\"type_second weight_normal\" style=\"text-decoration: underline;\"><span class=\"s1\">Values<\/span><\/span><\/h4>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"weight_medium middle-intro\">\"Weeazee is based on caring for others and our desire to improve the lives of our customers. We believe in empathy, optimism and freedom. We welcome change and are always eager to learn and grow.\"<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:68.4765625%\"><noscript><img class=\"alignnone wp-image-8783 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8783 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"1753\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-300x205.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-1024x701.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-768x526.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-1536x1052.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_BusinessCards_Options-copy-2048x1403.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:74.2578125%\"><noscript><img class=\"alignnone wp-image-8784 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8784 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"1901\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-300x223.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-1024x760.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-768x570.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-1536x1141.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Mockup_Letterhead-FrontBack-2048x1521.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\">\n<div class=\"carousel artifact-slider arrows\"><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.7%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Vitality-720x480.png\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Vitality-2440x1627.png 2440w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Vitality-1860x1241.png 1860w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Vitality-1240x827.png 1240w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Vitality-720x480.png 720w\" title=\"Vitality\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">CBD OIL for humans &amp; animals<\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:66.7%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/AnxietyRelief-720x480.png\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/AnxietyRelief-2440x1627.png 2440w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/AnxietyRelief-1860x1241.png 1860w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/AnxietyRelief-1240x827.png 1240w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/AnxietyRelief-720x480.png 720w\" title=\"AnxietyRelief\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">CBD-OIL <\/p><\/div><div class=\"carousel-cell\"><figure class=\"lazyload-container ratio-enabled\" style=\"padding-top:70.6743566992%\">\n\t    \t\t\t<img decoding=\"async\" class=\"lazyload\" src=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Cream_Vitality-720x509.jpg\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Cream_Vitality.jpg 2440w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Cream_Vitality-1860x1315.jpg 1860w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Cream_Vitality-1240x876.jpg 1240w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Cream_Vitality-720x509.jpg 720w\" title=\"Cream_Vitality\" alt=\"\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\">\n\t    \t\t<\/figure><p class=\"caption\">CBD-Skin Cream<\/p><\/div><\/div>\n<\/div>\n<div class=\"grid__item seven-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:1600px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:133.056133056%\"><noscript><img class=\"alignnone wp-image-8787 lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8787 lazyload ll\" alt=\"\" width=\"1600\" height=\"2129\" data-sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-scaled.jpg 1924w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-225x300.jpg 225w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-769x1024.jpg 769w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-768x1022.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-1154x1536.jpg 1154w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Tote-Bag-1539x2048.jpg 1539w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item 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