{"id":8831,"date":"2021-10-14T01:36:09","date_gmt":"2021-10-13T23:36:09","guid":{"rendered":"http:\/\/olivernosal.com\/?post_type=portfolio&#038;p=8831"},"modified":"2021-10-14T01:38:43","modified_gmt":"2021-10-13T23:38:43","slug":"basf-impact","status":"publish","type":"portfolio","link":"https:\/\/www.olivernosal.com\/en\/portfolio\/basf-impact\/","title":{"rendered":"BASF Impac+"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item three-twelfths portable--auto lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--six-twelfths palm--one-whole top-large-padding bottom-no-padding\">\n<p class=\"p1\"><span class=\"s1 small-caption\" style=\"color: #ffffff;\">PROJECT DESCRIPTION<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #ffffff;\"><strong>BASF Internal<\/strong> \u2014 the EC Category Meetings are sales-oriented events for BASF employees within the finance department. Based on the theme \"Impact\", in reference to sales increasing measures, a logo was needed to promote the event internally.<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--six-twelfths palm--one-whole top-large-padding bottom-no-padding\">\n<p class=\"p1\"><span class=\"s1 small-caption\" style=\"color: #ffffff;\">IMPLEMENTATION<\/span><\/p>\n<p><span style=\"color: #ffffff;\">In terms of \"impact,\" the design brief was to \"associate the event with the impact of a comet.\"<\/span><\/p>\n<p><span style=\"color: #ffffff;\">I.I It was important to me that the logo appeared minimal and in accordance with BASF's corporate identity.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">I.II Both the comet requirement and the revenue increase implied by the impact as the theme of the event should be visualized.<\/span><\/p>\n<\/div>\n<div class=\"grid__item three-twelfths portable--auto lap--hide palm--hide top-no-padding bottom-no-padding\"><\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:88.90625%\"><noscript><img class=\"alignnone wp-image-8856 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8856 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"2276\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-300x267.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-1024x910.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-768x683.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-1536x1365.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-ID-2048x1820.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:70.8984375%\"><noscript><img class=\"alignnone wp-image-8857 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8857 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"1815\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-300x213.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-1024x726.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-768x544.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-1536x1089.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-logo-2048x1452.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-medium-padding bottom-no-padding center\">\n<p><div class=\"lazyload-container ratio-enabled\" style=\"max-width:2560px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:60%\"><noscript><img class=\"alignnone wp-image-8860 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-scaled.jpg\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8860 size-full lazyload ll\" alt=\"\" width=\"2560\" height=\"1536\" data-sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-scaled.jpg 2560w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-300x180.jpg 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-1024x614.jpg 1024w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-768x461.jpg 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-1536x922.jpg 1536w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2021\/10\/Basf-shirt-1-2048x1229.jpg 2048w\"><\/figure><\/div><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding\">\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:2460px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:68.2926829268%\"><noscript><img class=\"alignnone wp-image-8084 size-full lazyload ll\" alt=\"\" src=\"http:\/\/olivernosal.com\/wp-content\/uploads\/2018\/09\/mockup_impac.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8084 size-full lazyload ll\" alt=\"\" width=\"2460\" height=\"1680\" data-sizes=\"auto, (max-width: 2460px) 100vw, 2460px\" data-srcset=\"https:\/\/www.olivernosal.com\/wp-content\/uploads\/2018\/09\/mockup_impac.png 2460w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2018\/09\/mockup_impac-300x205.png 300w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2018\/09\/mockup_impac-768x524.png 768w, https:\/\/www.olivernosal.com\/wp-content\/uploads\/2018\/09\/mockup_impac-1024x699.png 1024w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Logodesign<\/p>","protected":false},"author":1,"featured_media":8838,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"class_list":["post-8831","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-art-direction-text","portfolio_category-branding-text","portfolio_category-printdesign-text"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BASF Impac+ - olivernosal.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olivernosal.com\/en\/portfolio\/basf-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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